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Module 2b —
Report Writing
Course Guide   Module 1   Module 2a   Module 2b

Relevance and purpose

Determine whether you need visual elements

Do not use a graph or image just to decorate. Your decision to present information visually should relate back to your purpose and your audience. If you think that a visual element will make a difference to your reader’s comprehension or reception of the information, then you should use it. If your reader has to guess why you’ve included a particular visual element, then it clearly is not serving your purposes and is instead a distraction.

Determine what kind of visual element to use

Statistical information is often better presented in visual format, through graphs, charts, or tables. However, you have to decide what type of format is most suitable for your reader.

Look at the following two presentations of the same information. Which one shows the information in a more meaningful way? In this case, conveying trends related to employment and unemployment is integral to the purpose of the report. Which one gives a better sense of the idea of a trend?

Global Unemployment and Employment Trends, 199-2004

Year

Total Unemployed (millions)

Unemployment rate

1994

140

5.5%

1995

150

5.7%

1996

153

5.7%

1997

158

5.9%

1998

167

6.1%

1999

170

6.15%

2000

169

6.0%

2001

172

6.1%

2002

180

6.2%

2003

185

6.25%

2004

184

6.15%

 


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