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Module 1 — Effective
writing: Strategies
and principles
Course Guide   Module 1   Module 2a   Module 2b

Characteristics of your reader

When thinking about your reader, it’s important to keep in mind:

  • the importance of your document for your reader;
  • your reader's familiarity with the subject matter;
  • your credibility with your reader;
  • beliefs or values that may prevent your reader accepting and acting on your document;
  • time, budgetary, psychological pressures upon your reader;
  • the reading format of your document: screen or paper.

Good writers always keep their readers in mind. They remember their readers because they want their writing to achieve its purpose and they target the readers who can make this happen.

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